Describing a landing page in your website in three or five words with maximum information contained in those words is a challenge. It often leads to confusion when choosing the right choice from a group of combination of all these words. Almost all words have synonyms, for example, “Which is the best restaurant” and “the best restaurant” have very similar meaning.
If you are searching for a web page that is the best restaurant in that particular region then these words equally describe that landing page. How do you simplify and round off these pages to your target market? How do you ensure that people land on that exact page that they are looking for?
There is more than one way to say the exact same thing; optimisers use the method of keyword research to help them in decisions rather than going with the option that “feels right”. This tutorial will help in making keyword research simple and accessible.
Steps in Keyword Research
This tutorial uses basic pillars of key keyword research techniques:
- Get started with a brainstorm list
- Choose a keyword research tool
- Refine your brainstorm list using the analysis tool
- Verify relevant keyword phrase
- Estimating consumer demand using search volume
- Analyse the competitive space to ensure that the keyword searched is same in both your and the searcher’s perspective
STEP 1: Brainstorm List
Keyword research initially starts with a list of intuitions. Optimizers come up with a list of key phrases and key words that they assume their target searchers would use for describing their product, service or content. These lists are created by the optimisers who hope that these are the phrases and words the demographics are using rather than the actual word that people use.
Start the process using these lists without any limitations. Search queries in your websites can also be considered. That is words consumers use in the search queries while asking a question can also be used.
STEP 2: Keyword Research tool
Keyword research tool like Google AdWords Keywords Planner, which is free and paid research tools like Wordtracker are some of the keyword research tools used by SEO companies. In the process of keyword research tool you analyse your list of keywords and phrases to refine those keywords which have relevance and demand to earn top ranking in SERP.
In Google Keyword Planner, entering keywords in small batches is recommended as it helps in parsing through the list of words easier. In Google keyword planner, use search for keyword and ad group ideas. This will give you the exact keyword suggestions and give you the exact number of people who have searched for your keywords.
STEP 3: Refine your results
All keyword research tools will give suggestions for synonyms to the original keyword or key phrase. In Google Keyword Planner, the results are returned in two categories (tabs) namely keyword ideas and ad group ideas. For finding the monthly average searches, click on the second tab i.e. keyword ideas tab. Suggested keywords from the tool will give you a very valuable insight on what words are your target searchers are using. These insights gained from the tool can help you refine your list according to your target searcher’s preference.
STEP 4: Accurate description of your content
When you start considering suggestions for keywords, you easily lose track of the relevance of that actual keyword. Don’t overflow al the content in one single page. If your searchers are looking for a particular content and the keyword they have used to search for it is not related to that content, then they will not land on the page they are looking for. Hence create content and keyword specific pages in your webpage.
STEP 5: Consumer Demand
If any keyword has a huge search volume, then two things can be inferred from that:
- One, the demand for that service or product is more.
- Second, it gives you an idea on the language searchers are using to land on their desired page.
Using these two parameters, optimise your web page to decrease the distance between searchers and your page.
STEP 6: Competitive keyword analysis
Analysing the competitive keywords is important to go ahead of them. For this search in Google as though you are searcher. Do your competitors’ web pages come before your page? Use their page to optimise your webpage and go to that top position of SERP.
Keyword research tools are very important to SEO companies. These tools help the optimisers in getting that insight which would put your webpage on the top ten of SERP. Many SEO Agencies in Phoenix like Organizein use advanced keyword research technique in optimising web pages. Now they are expanding to Phoenix. Organizein will come up with new techniques to handle the competition from digital marketing companies in Phoenix. Hence a keyword research tool will be the basis for any decisions for SEO companies
