Usually, when considering the ideal scenario of an effective marketing campaign, most of us automatically envision our concept, product or brand going viral. We all aspire for what’s perceived to be a perfectly executed business concept to spread like wildfire across the internet.
Success might not be easily attainable, but there are still benefits to using Facebook and other social platforms to engage your brand with its target audience(s). Let’s take a quick look at four major benefits that Facebook can provide your business:
If used in the right manner, your brand’s presence on Facebook can attract positive recommendations from associates, friends and even other groups with shared interests. Online commercial platforms like Amazon, eBay, and Yelp, have all made reviews an essential part of their transaction model. However, on Facebook, the same kind of user recommendations tend to take on an even more direct and personal feel. When it comes to effective marketing, nothing makes more of an impression than a referral from a trusted personal relationship.
People in the world of social media are more likely to post negative comments as opposed to commenting a job well done. While you can’t please everyone, you can use social media as a mode to “win back” previously agitated clientele. On Facebook, businesses can connect proactively with their clients to demonstrate their commitment. Comments offering coupons, discounts, or other giveaways are all possible modes to cement customer retention.
Garner Visibility & Praise
Today, a Facebook business page with 700 “likes” versus one with 80 “likes” may be the “make or break” for customer attraction. Also, business pages give fan space for customers to show their appreciation publicly. “Likes,” shares, and customer inquiries are all reflections of “public endorsements” in the online space. Other times, raising compelling questions or offering an insightful comments in the context of a Facebook Group can be an excellent way to garner feedback and attention.
One of the best ways to utilize your Facebook business page is to introduce your product or service to the marketplace. This is apart from connecting with your existing customers. Focus on the “introduction” part and not the“selling” part of your product or service. Sometimes, a winning strategy is aimed at subtly getting a prospective customer to visit your website to learn more about goods and services.
Facebook offers a host of resources to help you meet your business goals. Companies should apply their best practices while executing marketing campaigns on Facebook. There’s no better place on social media to reach out and interact with your customers.
Keep in mind that the maintenance of a social presence cannot always be about making sales. Every sale is a cycle and a process to go through. The sooner you acknowledge this reality, the sooner you’ll be on your way to effectively maximizing the benefits that Facebook can provide your business.
For more information click here: The Future of Digital Marketing