Your business should be on social media regardless of the industry and that is a fact. Although, every company has a different purpose behind having a social media presence. As a brand, your first course of action is to know where your audience is and start from there. Delievering information to the wrong crowd will end up in a lot of dissatisfaction for all involved parties.

You can opt for many different way to attract extra attention to your campaign. One of such ways is Twitter advertising, if you are open to pay a bit more. Twitter allows you to promote a new or existing tweet by displaying it on the timeline of other folks. When a user engages with your tweet, you have to pay per click at an average bid rate of around $1.50 or $2.00.

Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned and owned media. Depending on your business goals, your strategies might vary. Digital Marketing agencies build strategies based on seven core capabilities, which are a strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.

The services provided by a company to increase your social media presence and drive engagement/traffic organically through multiple social media platforms.

Social Media works as a supporter for your paid campaigns and it is also an organic way to build your brand, increase your presence, and connect with your audience. Through social media, you can identify how your brand is perceived or what is your brand image in the eyes of your targeted audience.

Social media marketing in simple terms is to make use of social media platforms to reach and engage your targeted audience for your product or service.

Social media marketing in simple terms is to make use of social media platforms to reach and engage your targeted audience for your product or service. A social media marketing strategy can be evolved by first looking into your buyer’s persona and then identifying as to which platform or medium of communication is best suitable. There is no straight strategy or Omni strategy, it has to be derived by considering many variables and it can be unique for everyone.

“The main objective of social media marketing is promoting your brand, products, and services. Social media marketing agencies helps with 1) Building Brand’s Recognition 2) Getting new clientele/Engaging existing clients 3) Highlighting brand values 4) Brand promotions 5) Dealing with competitors 6) Achieving goals in less time and budget”

“”There isn’t any defined process for carrying out a social media campaign for a brand. Social media marketing isn’t only about the social media channels; it’s about the people available on these channels. So the social media processes involve decoding the audience insights and developing strategies (tone of platforms, engaging behaviour of the audience, time of media activities, type of contents etc.) for creating a sustained online presence. For some people, the ever-evolving digital landscape is thrilling. It gives them something new to read every morning, something new to do every day and something new to aspire every moment. For others, it’s an unpredictable and painful process that involves more work and fewer results. Social media marketing will prove to be beneficial for you only if your social media agency understands your brand and your audience. Developing content won’t help much. The same needs to be channelized at the right time and customized for the right audience. The process, in short, should be: Understanding the objective Understanding the brand Researching the audience Content creation Content customization Channelization

Websites should be designed in a way that has a clear hierarchy, both across the whole site and on individual landing pages. The most important page (usually the homepage) sits at the very top, followed by sub-pages (usually categories or service pages that can be navigated from the main menu) which may then have further sub-pages sat underneath also (product pages or sub-service pages). A product page URL on a site with good structure might look like this: https://www.bookzaregreat.com/fiction/fantasy/hairy-plopper-does-magic-stuff/ The further away a page is in terms of clicks a user has to make to navigate to it from the homepage, the weaker these pages will be in terms of authority. This is why important pages should sit higher in the hierarchy and be easily navigated to via both the menu and internal linking. By providing a clear path to navigate through a website, you’ll please both search engines and users. Landing pages should also follow a structure. The heading structure can be used to highlight the most important keywords on your landing page. These headers should be nested semantically (h1, h2, h3, etc.) with only one h1 on the landing page. Headings should be used for this purpose and not styling fonts on a web page.