A blog is defined as a regularly updated web page run by an individual or a group of individuals. We come across blogs every now and then and enjoy reading it, but we can also use blogs to brand ourselves. Along with reading the blogs for entertainment and news, we can leverage these blogs for the purpose of branding ourselves.
Commenting
When reading a blog you may like to express your opinion on the topic that is in the blog. This can be done in the form of commenting. Whenever you feel like expressing your views on any topic, go ahead and comment. Your comment must add value to the topic of discussion in the blog. By doing so, you will be recognised by the people and you will start building your image and brand in the web.
Commenting is more effective if you have an exclusive blog page or company website. This way it makes people easier to contact you. If they like your comment, then they can contact you with the press of a button. Even if you don’t have a blog or a website, you can still comment from your profile in MyBlogLog and link your comments to your user profile. This will help you in getting in touch with people who are interested and likes your comment.
Blogging
Another way of branding on the web is to create your own blog. If you already have your blog well and good, if you don’t have check websites like wordpress and create one. Once you are ready with your own blog setup, you should follow these simple steps to brand yourself on the web:
- Start blogging. Your recognition in the web depends on how well you know a particular topic and the way you present that in the blog. For example if you want to be recognised as a food expert then blog about food like recipes, reviews about restaurant, your own recipe and so on.
- Active participation in the major conversations that happen in the industry is essential. This will help you to connect with the people with similar interest as you. In the discussion or commenting section make sure to think out of the box and then comment. This way you will establish your recognition as a unique personality.
- Blogging need not be subjective always; you can be objective as well. Take calculated risks. This will create hype and thus increase your recognition in the web.
- Blogging isn’t the quickest way of branding yourself but it is proven to be an effective one. Writing your own blogs and commenting on other blogs will brand you throughout the web as an expert. Blogging is one of the tools of Search Engine Optimisation (SEO). Digital marketing uses blogging for advertising and branding. Many local cities are looking forward to utilize digital marketing effectively. An SEO company in Phoenix starts with social media marketing followed by blogging. The key to success in branding yourself through blogging is to be patient and persistent. Successful results take time and may go up to a year or two.
