We are living in an exciting new world teeming with new products, services, and digital innovations. Nowadays, consumers are being bombarded with information from technology all around – multiple gadgets, platforms, and social media channels 24×7. Gone are the days when we were exposed to new products or services only on entering a store or on browsing the Internet.
This information overload presents opportunity and challenges to both consumers and marketers alike. Below we list six major trends that will take center-stage soon.
1) Search and e-commerce will evolve beyond Google
Search does not just mean “Googling” anymore. Google still leads the web searches, but Facebook is a close second and Twitter is gaining ground fast. The social media giants have plans to leverage their huge registered database and push services and products through targeted campaigns. Marketers cannot afford to ignore this huge opportunity.
2) Video Streaming : The Next Frontier
With time at a premium, videos are fast emerging as the preferred mode of consuming information. And as the mobile connectivity and technology improves, it can be the vital part of a marketing strategy.
Being at the receiving end of thousands of the ads every day will not suffer mediocre marketing tactics. You need to grab and hold onto consumers’ for more than a few seconds. Live Streams could be the answer. With immediacy and originality, users are more likely to engage.
3) Identity-Specific Marketing
It is now possible to target people individually with specific ads, based on their phone number or email. What it means is that you can direct ads or content that address a specific need or want. In a way, you are presenting consumers with a solution for their needs or wants without any effort on their part.
4) Health and wearable technology
Healthy living is gaining prominence and digital tools, and wearable technology is playing a major part. Consumers are depending on digital platforms now, more than ever before. People are increasingly searching for health-related information online and making crucial decisions. Digital marketers should be able to leverage that.
5) Consumers Turned Marketers
You might want to try out a product just because your friend has used and recommended it. Marketers can make use of this human trait to their advantage. Brands should use and share their customers’ experiences as content. Let your existing customers market your brand for you on various social media platforms.
6) The Importance of Re-marketing
Good content marketing works – to a certain extent. Many a time, prospective customers enjoy your content, but do not necessarily convert into leads. This is where content re-marketing steps in. Not much different from re-targeting it’s the process of tagging visitors and tracking them even after they leave. These people are already interested in what you have to offer. Targeting them later could be the trigger that sends them back to your site and initiates a purchase.
There is an abundant wealth of technology options out there that will help you reach out to prospective audiences and engage them in a fruitful manner. These trends will continue to evolve creating opportunities for both consumers and marketers alike.
For more information click here: Spending Too Much Time on Social Media?