Be it keeping track of your Tweets, your followers, your level of engagement or timing your messages to perfection; there are tools aplenty to help you out on Twitter.
1) Twitter Analytics – Measure and increase your impact on Twitter.
Twitter Analytics is all that you need to learn about your tweets and how they engage with your audience. With this, you don’t have to struggle to find an efficient analysis tool for your Twitter presence.
The dashboard is divided into three different sections: Tweets, followers and Twitter Cards. It permits you to drill down your data to a more detailed level.
2) Hootsuite – Collaborate, schedule & report
A perennial favorite of many marketers with regard to Twitter management and reporting. With Hootsuite, you can schedule posts in advance, launch marketing campaigns, identify and increase your audience, create custom reports, track mentions, hashtags, Twitter lists and much more.
Surprisingly it still comes with the freemium option, allowing you to use the free plan for managing as many as five social profiles. It also enables teams to collaborate and execute campaigns across different social channels all from one secure, web-based dashboard.
3) Tweetchup – Keeping track of your mentions.
Tweetchup’s main window tells you the number of times your account has been mentioned, by whom, and also the number of times you’ve been retweeted. It also allows you to enter any Twitter handle and view a broad range of metrics – perfect for carrying out competitive analytics.
You can identify your most popular followers, allowing you to carry out some basic influencer research. It also comes with a nice map feature that displays where the mentions you’ve generated have come from.
Last but not least, the advanced search option allows you to identify specific Tweets from date ranges, related to a particular user, those containing links and so on.
4) Buffer – Distribute your Tweets
Buffer’s free plan allows those who wish to simply schedule and spread Tweets out at the best possible times during a day to make it happen. Distributing your posts over the day leads to optimum conversions, especially in the case of your stakeholders being across the world in different timezones. It’s heaven-sent for those who end up Tweeting in short bursts.
Buffer is also a smart way to carry out your Twitter analysis and optimize the time of your publishing to maximize engagement. It helps you analyze and determine what your audience loves among the content you have shared.
If you come upon something online you would like to Tweet, just press the little Buffer button on your browser and share it right away, without ever having to leave what you’re doing.
Each of the four tools mentioned above provides an excellent starting point for conducting basic analysis on Twitter.
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