LinkedIn is, without a doubt, a powerful tool for networking – for individuals and companies looking to make connections, build their brand and generate leads. Apart from being an important social platform for every business, LinkedIn can be especially beneficial…
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How to Use Social Media for Small Business
A few years ago, small business owners had doubts about social media as a worthwhile investment. Today, it’s now about how you can use it effectively for your business. According to LinkedIn, 81% of small businesses use social media. Also,…
Measure Impact, Grow Results: Easy Metrics for Instagram Success
Understanding the best methods to measure the impact of Instagram accounts is a dilemma for even the most seasoned social media managers. Though not as outwardly “marketer friendly” as other social media sites, there are a few Instagram metrics you…
Why Your Start-Up Needs Its Own Website
You possess a great vision; your research is thorough, you’ve mapped your business strategy and devised a killer marketing campaign, and now it’s time to kick off. However, before you do that, take some time out to take stock of…
Email vs Social Media – Whats Works Best
Email and social media marketing can be akin to apples and oranges. They are difficult to compare in rating performance, and each channel has its own strengths and weaknesses. As such, both channels serve different purposes in the creation of an overall marketing…
The Future of Digital Marketing
We are living in an exciting new world teeming with new products, services, and digital innovations. Nowadays, consumers are being bombarded with information from technology all around – multiple gadgets, platforms, and social media channels 24×7. Gone are the days…