Though emails do not directly impact search engine rankings, smart marketing skills with email campaigns leads to progress.
Using an email to enhance a search engine optimization, can be very effective.
1. Encourage Engagement With Email
This may not help us straight, but an email with comments and sharing can help accelerate on the factors, that Google wants to see in the first place.
we could enhance this by engaging a call-to-action within our email:
we could ask readers about their comments at the bottom of our blog, about how they might use our insights in their business.
we could even write about a non-profitable part of our company involved with, and encourage people to share the post in order to spread a good cause.
we could attract people explicitly to your social channels (like Twitter, Facebook or YouTube) to encourage them to comment on those channels, not just your blog.
2. Drive To RSS & To Regular Content Consumption
while encouraging comments and engagement accelerates SEO, giving subscribers other ways to stick on our content is important too.
This would not only increase sales, but will also encourage more subscribers to stay connected .
for example:
we could link blog posts in emails, and also make sure that people loving the content, connect via RSS.
In our site, we could give people the choise to subscribe to a separate email list dedicated specially to deliver weekly or daily updates from a particular section of our blog .
we could even tell them to subscribe us on YouTube, or connect with us on Instagram.
These contents makes a regular email activity and helps us keep connected fresh.
3. Newsletter Content Can Be Saved
Great email newsletter content can be reused and repurposed as blog content, and this can be done in a number of ways:
If our newsletters are long, we can turn them into stand-alone blog posts by simply taking the similar contents, inserting relevant links, and getting it live on our blog…
potentially allowing readers to get that same message via sharing on Facebook and other social media channels
If our newsletters are short, we can send a number of related newsletters, and then “bundle” together and turn over three or four emails together as one blog post
This is a jackpot, allows non-subscribers to glean our insights and read your messages, and also because it gives us more quality content to rank ourselves.
Final Thoughts
Who says ” email can’t help drive SEO results?”.
Above strategies accelerates you email list in a such way that it boosts your search engine rankings.
Ideal next step should involve determining the most important SEO initiatives for your company, and determining a way we could use email on a weekly or monthly basis to help bolster those SEO initiatives with some of the strategies and SEO Company in Phoenix to increase your website ranking.
