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Our Taboola Services

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What Is Taboola?

It's a self-branded internet "discovery platform", that tries to curate just the right things online to users based on a person's interests. The company achieves targeted content along with tailored advertising and marketing by making recommendations of what users may also like.

Our Key features:

  • Offering a unified dashboard for targeted audiences for the content they wish.
  • Relevant, spam-free content on the content creators’ side.
  • Better publisher payout than competitors.

Challenges faced in content marketing:-

  • Content marketing may be against the wishes of the end-user and be perceived as spam.
    1. Convincing publisher sites that moving visitors to other websites is not an easy task. Taboola has been successful so far with some big publishers signing up and by relating content links to publishers’ networks.
  • Better publisher payout than competitors.
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