123 Travel brings digital innovation in their services

About 123 Travel

123Travel is an Australian company which delivers tourism packages for a pleasant and memorable travelling experience. Cheryl Ryan the owner and manager of 123Travel developed the concept on the Sunshine Coast in Queensland. Cheryl herself is a travel enthusiast and has visited nearly 45 countries. Their aim is to work with a variety of businesses and individuals delivering tours and travel arrangements, sending hundreds of satisfied clients on fully escorted and unique travel experiences.

Challenge

123Travel were facing financial problems in the lockdown period because the tourism industry became stagnant. To overcome this, they needed to increase their business and get more and more clients. They contacted Organizein with the sole aim to get the best SEO services and attract a large number of travellers.

Solution

Organizein’s staff developed the strategy to increase the reach of 123Travel across the internet and grabbed attention of travellers by convincing them of the advantages of travelling with 123Travel. Our team published SEO optimized blogs to get the valuable backlinks and to increase the GTmetrix score for the website.

Social media advertising campaign was planned to target the travel enthusiasts and get their interest in choosing 123Travel as their travelling agent company. The website’s content was scanned and the marginal errors were rectified to improve the ranking in the organic search for travel related keywords. Video bloggers were approached to market the brand.

Result

During the pandemic period 123Travel suffered heavy losses which were covered in the course of 8 months. The website experienced whooping 186% increased traffic after getting optimized. Currently 123Travel’s website ranks among the top 3 in Queensland's region. The sign ups increased nearly 13 times compared to earlier time periods

The business was boosted by 56% in the first month itself. 123Travel managed to increase their business by 215% in the course of 8 months. The social media campaigns and the marketing by Video bloggers helped to make 123Travel a household name for travelling across the entire western Australia.