Whether you’re running a blog or any other type of website, Google analytics can be your best friend in analyzing how you are performing and also identifying areas of improvement. So, looking at Google Analytics reports regularly is the proactive action that every marketer needs to take.
Let us discuss a few reports that are of special importance:
A. Website Reports
Landing Page: this report can be found under Acquisition> Social> Landing Pages. This report tells you which of the pages of your website have been shared by others, and is quite simple to understand.
B. Traffic Reports
Channels Report: this report can be found under Acquisition> All Traffic> Channels. It shows you the different sources from which you have got visitors. These sources include organic search, social media, email, paid search and direct traffic. The statistics are shown in terms of absolute numbers as well as percentages. This will enable you to focus your efforts on channels that are doing well while increasing the efforts on the others.
Social Media Traffic: this report shows the volume of traffic you get from social media. The report shows the traffic that has been referred to your site by different social media networks and is super important for all social media marketers. It also shows the data graphically on a pie chart. Google’s Sitelinks Search Box: What You Need to Know
This report often takes me by surprise since I find that some social media networks on which I have not paid much attention to has been steadily differing traffic to my site organically. This report can be found under Acquisition> Social> Network Referrals.
C. Conversion reports
Multichannel conversion visualizer: this report graphically shows you the exact path that the users have taken on your website, that is the sequence of the pages that they have visited, before they reached the goal that you have set for your website. In other words, it shows the percentage of conversion paths. This report can be found under Conversions> Multichannel Funnels> Overview.
This report is also broken down into some very useful sections. For example,
- Assisted Conversion: It shows the pages that the customer visited before the conversion happened
- Top Conversion Paths: It shows the number of times a particular path, or sequence of landing pages that the customer followed before the conversion happened. These conversion parts are sorted in descending order based on the number of times it leads to a conversion.
- Time Lag: It shows you how many days it took for the conversion to happen.
- Path Length: It shows how many pages are visited by the visitor before the conversion took place..
- To use the Multichannel Conversion Visualizer, marketers are required to first set up the relevant goals in their Google analytics account.
D. Campaign reports
Campaigns: The marketers can assign a UTM Parameters to the links that they share in their marketing campaigns. Using these UTM parameters, Google analytics can tell you how your campaign performed, and how the user behaved after reaching your landing page. It can be found under Acquisition> Campaigns
