What is Government Marketing?
Government agencies at the local, state and national levels are adopting more data-driven solutions, social media platforms and digital marketing strategies to reach their constituents. This can help with saving money, building awareness, agency recruitment, community outreach and political campaigns.
Strategies for Government Marketing:
Benefits of Government digital marketing strategy
It’s vital for government agencies to not only adapt to the rapidly changing technology climate, but to leverage those changes and reap the benefits. Digital marketing can provide endless benefits for government agencies, from increasing awareness to crisis communication.