IFS brings digital innovation in their services

About IFS

International Financial Services is one of the largest financial advisors in Asia, providing bespoke wealth management solutions for discerning global investors since 1997. Their highly qualified team of investment professionals is supported by an extensive global network of reputable financial institutions, ensuring the highest standards at all times.

Challenge

The financial sector is one of the most competitive the world over. After 2 decades in the industry IFS wanted to step up to the higher levels. They were ready to compete with the biggest and established names in the space. A higher ranking and drawing in more visitors were the top priorities.

Solution

Organizein conducted a digital audit of the website and shared this information with the client. They were subsequently successful in optimizing their website with several LSI keywords that helped improve their ranking.

We managed to shortlist over 200 industry relevant keywords ranked between 5-25 with significant volumes. Some of these keywords with lower levels of activity were extremely cost effective with CPC rates of around $20 per click!
Alongwith the success of targeted keywords in content ranking, we moved on and shifted even more budget into content and a larger range of keywords, even while continuing to build high-quality links.

Result

Performing an audit improved the overall benefits for the website. The resulting enhancements made the website flawless and more search engine friendly.

After 6 months, the results were there for all to see:-

#1 rank for 20 plus keywords in Asia-Pacific region
A 170% increase in new users.
A 60% rise in organic traffic
A 21% increase in page views