Proactiverisk brings digital innovation in their services

About Proactiverisk

Proactive RISK Inc., from West Caldwell, NJ is classified by the Department of Defense and Small Business Administration as a Service Disabled Veteran Owned Small Business (SDVOSB). They offer best-of-breed technologies and partner with niche services providers, to offer tailored solutions for your individual needs or enterprise.

Challenge

A niche IT solutions provider, Proactive RISK faced a common issue. People who really needed their services didn’t know about them. They approached Organizein to promote their website and increase the visibility of their brand and services.

Solution

Proactive RISK was in NJ, a very lucrative market with a large prospect base. The SEO team first optimised the website so that it adhered to multiple ranking factors. We identified and focused on a small range of 20 to 30 phrases to earn increased ranking for, in order to derive the biggest benefits.

The way we achieved this was by improving the organic visibility of the website through continued SEO work. Our Content Marketing team focused on building up the site’s authority credentials. This helped increase brand awareness through outreach and those opportunities were utilised for backlink creation and validation of Proactive RISK’s services.

Result

Organizein suggested the client to improve their visibility locally. The enhanced optimisation of the website and work to increase backlinks were key for the success. Here’re the results of how we helped this technology firm capture the local market with a focused SEO campaign.

Increase in keyword visibility by 8X. Appearances on page 1 and 2 of Google search listings went up from a mere 4 per month to an average of 30 in just 3 months. With such increase in organic visibility, more traffic followed. Also, over a year period, the number of backlinks went up from 12 to 253.