Grab your competitor's traffic

Will competitive intelligence help you shape your SEO strategy?

What exactly is SEO competitive analysis?

SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy. Instead of guessing which keywords to target, content to create, or links to build, you can instead see what's already working for others, and build upon that success.

Methods of gathering competitive intelligence

It is a kin to scouting an opponent in sports; the goal is to find out what the competition does well, what it doesn't, and determine how to use information to your advantage.

  • Gathering Information : Competitive intelligence can be gathered by going through business ads or visiting the competitor’s website. We will  find which business practices consumers like best by searching through business reviews.

  • Analyzing Information : Once a competitor’s information has been collected, it should be critically reviewed by us. Then we do SWOT analysis , since it considers the strengths, weaknesses, opportunities and threats. SWOT analysis is designed to make logical deductions about the useful aspects of an organization.

Tools we utilize

There are many tools out there, which helps to do good research into the specifics.

  • A tool for backlink mining :Crucial for identifying link targets. SEOMoz has a great tool called Open Site Explorer. This is limited for free users.
  • A tool for automating rank checking : These are not an exact science, but they will certainly save you time on checking for multiple keywords.
  • A tool for keyword research : Google’s tool or word tracker both work well for naming conventions.
  • A tool for analyzing on-page SEO : Most for a fee, but these tools will help you in crafting metadata.