What exactly is SEO competitive analysis?
SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy. Instead of guessing which keywords to target, content to create, or links to build, you can instead see what's already working for others, and build upon that success.
Methods of gathering competitive intelligence
It is a kin to scouting an opponent in sports; the goal is to find out what the competition does well, what it doesn't, and determine how to use information to your advantage.
Tools we utilize
There are many tools out there, which helps to do good research into the specifics.