Tactual Labs brings digital innovation in their services
Tactual Labs solution is an entirely new kind of RF sensing that innovates at the algorithm, sensor, and silicon level to surround free-form surfaces with real-time human body pose sensing.
Region: World Wide
Industry: Computer Hardware
Increased Website Traffic
About Tactual Labs
Tactual Labs is a human interface research and development company striving to equate digital and physical interaction. Their touch-module, co-processor, and application developer solutions endow a touch and stylus UI with the immediacy and precision of physical interactions in the real-world. These benefits are realized regardless of the strain on the processor from the application or operating system and without sacrificing programmatic flexibility.
Tactual Labs approached us to establish an online presence for their new generation marketing company in a highly competitive Computer Hardware industry. They wanted to position and market their brand to accurately represent their tech oriented marketing model, and make the company stand out in the field of traditional real estate industry marketers.
The main objective was to carry out efficient and focused Social marketing with an emphasis on high ROI. The ultimate aim was to maximize visibility for the brand and their website, increasing visitors and online business.
Every Computer Hardware market is different, each one having their own unique traits and opportunities, with NY being the most sophisticated (and lucrative). After detailed research and taking into consideration multiple factors, Organizein started off by shortlisting several keywords and phrases that represented the best ROI opportunities. We drove traffic via google search results involving high ROI keywords.
We also decided to focus on a few niche segments that represented the best opportunity to generate high ROI. Organizein ran several successful targeted marketing campaigns on Facebook. These campaigns had headlines, links, and calls to action that stressed on multiple ‘value points’ that was offered by Tactual Labs.
The focus was on increasing traffic from organic search, improve the placement in the ranking for main keywords, increase sign-ups and build brand awareness on social platforms.
Through the revamped SEO campaign, the Tactual Labs site gained from a search rank boost for important search terms both in and around their key market segments. The company was able to land a good ranking spot consistently on page 1 for the top 5 keywords and also witnessed Google search traffic by as much as 43%. Over a period of 6 months, website sign-ons witnessed an increase to the tune of 25%.
On Facebook, we tested ads and audiences to find who responded best to what. After a short period of ramp-up, we fine-tuned the winning content and were able to build even further upon it. Over a period of 6 months, we managed to land a high number of impressions at a very low CPM. These numbers were matched by a equally high CTR in the double digits. Cost per leads averaged $1.72 across all the campaigns we ran over the period.
Digital Marketing Services