MJ Associates brings digital innovation in their services

About MJ Associates

MJA is engaged in the direct delivery of regulatory as well as R&D tax benefits to Australian companies from startups to the very largest. MJA helps their clients to obtain optimal benefits from the R&D Tax Incentive and satisfy the associated compliance requirements. They specialize in Early Stage Innovation Companies (ESIC).

Challenge

The financial sector is one of the most lucrative – and not to mention, one of the most competitive spaces online. The partners at MJA approached us with a pretty clean website – and not much traffic. Their objectives too were simple and straight-forward: Higher ranking in search results and increased traffic.

Solution

Even though the site was relatively new and had no previous penalties, it had some aggressive anchor content in the profile, which we had to diversify. Organizein worked with the client to create an aggressive ad plan, modest to start with and scaling up as the results came in.

We identified 230 keywords in the ranking of 4-30 with significant volumes. With these keywords that ranked near the top, we could focus on them for some quick surge! Even after the updates, we had to stress on consistent content creation and link building for continued SEO performance.

Result

Firms like MJA depend on web traffic for leads now more than ever. For such a website as theirs to stand out from the crowd, the SEO needs to be on point. The results of the campaign were tremendous thanks to a well-defined strategy, execution, and great rapport with our clients. Though it wasn’t too hard to work on, it also didn’t require a huge investment.

In the span of less than 12 months, this site is now a top contender in the space ranking for most of the competitive keywords. We have successfully increased traffic to the MJA website by 8X with their traffic now being valued at $3,625 per month.