Payswiff brings digital innovation in their services

About Payswiff

India's leading payment transaction solution provider, Payswiff is a pioneer in Omni-channel transactions processing and cost-effective payment solutions for small, medium and large enterprises. Backed by more than a decade of experience and excellence, the young company acquired Singapore based GoSwiff recently.

Challenge

Implementing and improving PPC (Google, Yahoo!, Facebook)
To drive quality leads to the new payment solution
Use of PPC as an advertising medium

Solution

Conducting an Adword audit to evaluate the effectiveness, to identify issues and improve overall health and performance of the account. Plans to better focus on the target audience and get the desired outcomes from renewed PPC efforts.
Focus on design of individual campaigns and collating portfolios of multiple campaigns with optimized targeting. Test different versions of ad copy to see what performs best. Make use of MS and Google’s Ad extensions to enhance the appearance of ads.

Streamlined budgeting for campaigns and fine-tuning bids at the keyword level. Use of automated bidding strategies for ad group and keyword-level bids. Collection and tracking of conversion data.

Result

A comprehensive Pay-Per-Click marketing strategy drove a steady stream of visitors to the web site and especially the sales pages. 100's of different ads to be displayed when searches were made proved astounding in results.
Strict budgeting and disciplined bidding resulted in low ppc spends and thus higher ROI. Constant monitoring ensured sustained Ad performance.

Over a 3 month period, the average CTR was found to be around 7% with conversion rates of 35%. Concerted efforts had the Ad Rank at a steady 2 over the longer term.