The Marble Guys brings digital innovation in their services

About The Marble Guys

The Marble Guys site was attracting practically no traffic at all, despite them being very much in demand experts reputed for their extensive and acclaimed work. In addition, even though they were a very much specialty segment, they never turned up on page 1 of relevant searches. The conversion rate for PPC ads too was a dismal 0.5%
When they approached Organizein, their objectives were simple and straight-forward: Higher visibility in search results and increase in online business.

Challenge

The Marble Guys site was attracting practically no traffic at all, despite them being very much in demand experts reputed for their extensive and acclaimed work. In addition, even though they were a very much specialty segment, they never turned up on page 1 of relevant searches. The conversion rate for PPC ads too was a dismal 0.5%
When they approached Organizein, their objectives were simple and straight-forward: Higher visibility in search results and increase in online business.

Solution

Organizein carried out an audit of the website to identify any underlying issues. In this case, this site did not have much content or internal links. Also, even though the site was relatively new and was not subject to penalties, it had some aggressive anchor content in the profile, which we had to scale back.

In our SEO/PPC analysis, we opted for keywords that were ranked in Google, not at the top, but among the top 25% that counted for majority of the traffic. Once we had these in place, we choose to boost them in order to achieve quicker traffic gains. This became the foundation for our content strategy going forward.
Organizein worked with The Marble Guys to design an aggressive ad plan, middling to start with and scaling up with the performance as results came in. Even after updating the site with keywords and meta data, we had to consistently add relevant content and nurture links for sustained SEO performance.

Result

Boosting opportunities for our middle-of-the-road adwords and judicious integration of keywords saw The Marble Guys easily making it to the top 3 of search results. And needless to say – The website traffic exploded! By over 800%!! Now the site manages to organically draw in around 800 new visitors every month.

The new bunch of PPC ads we created had headlines & descriptions that highlighted the specific seed keyword in each one. This turned out to be key in our high converting campaign. Not only did the CPC go down by a whopping 42%, the conversion rate doubled over a 4 month period!
The Marble Guys conducted business on 3 continents and are now pulling in customers on the web much more than ever before. For such a website as theirs to stand out, the SEO needs to be on point. In the span of over 8 months, this site is now a top contender in the space ranking for most of the competitive keywords.