Content marketing isn’t a luxury; it’s a necessity. Recently a study was conducted by The Content Marketing Institute. According to this study, they found that more than 80% of B2B advertisers say they have a content marketing strategy. However, just a third have recorded their strategy. Let us fix that now.
This article outlines the data that we have collected over the years here at Organizein. We make content advertising strategies for some of the best-known brands on the planet. (if you need any kind of assistance do let us know). It does require a lot of time and effort to make a fully functional content marketing strategy(about 60 days or so). However, we are positive that the facts provided in this article, if implemented well, will help you take your content marketing game to the next level.
Here’s a synopsis of each of the seven stages involved in a good content marketing strategy:
1. Decide Objectives for Content Marketing
Why are you doing this? What can your content accomplish for your business? Create leads? Create awareness?
The intention is not to be great at content marketing, but it is to be great at business with the assistance of content marketing.
2. What’s Your One Thing?
What can you make with your content marketing that separates you from the crowd? There is an excess of content (and more on the way). Will you be helpful? Will you be excessively motivational, or something else? What is the essence of your content marketing program?
Always remember to make the story BIGGER.
3. Measure Your Content Marketing
Your destinations direct your actions. In case you’re attempting to create awareness, measure that. Utilize the 4 classes of content marketing to make an estimation.
For instance, if you need to track conduct then you must accomplish something trackable.
4. Define Your Audience
Your intentions and objectives are what create an audience. Use personas to model your audience. Understand them extremely well.
Remember that you are not your audience.
5. Research the Needs of your Audience
What kind of information or content is your audience expecting from you? Use tools like social media to acquire statistics and insights. Use this data to better comprehend and fulfill the requirements of your audience.
Always remember to get real customer insight. Never settle for for just any data.
6. Make a Content Execution Plan
Use persons and discussions among the customers to decide ideal content modalities. Where and how does your audiance consume content? Comprehend that and create content accordingly. Create an plan that shows what content you’ll make each day, week, month and quarterly
Always remember to define calls-to-action.
7. Make a Content Amplification Plan
Creating content isn’t enough. Most of the time, you have to amplify it. You have to showcase what you’re promoting. This is precisely where social media can be put to excellent use. Additionally look out for any opportunities that can help you amplify your content.
Remember Content is the flame and social media is the fuel that keeps the flame bur
Related Post: 5 Content Marketing Trends To Watch In 2016