Over the years, advertising has evolved radically. In its early days, it was limited to radio, television, outdoor media and print. Even today, companies using traditional advertising show their advertisements in between popular TV shows and sporting events, so as to reach a large audience. They hope that the advertisements will stick in the minds of the audience, and some of them will buy their products in the days to come.
The modern way of advertisement is very different from this. With the advent and proliferation of digital technologies, the advertisement sector has also gone digital. This has made the advertisers and marketers rethink their promotional strategy from the ground up, in order to reach out to the maximum number of audience who are online.
Enter digital advertising
The greatest benefit of digital advertising is its targeted reach. As the name suggests, it is a way of advertising through the Internet. With the proliferation of the Internet to billions of households across the world, digital advertising offers the exciting proposition of reaching millions of Internet users who are interested in the product, and not having to show it to just anybody in the hope that some of them might be interested.
Digital advertising is also a great way to enhance the brand image of the company. Advertisements can be made in the form of text, images and video. Build a compelling story through digital advertisements can make the users notice your brand and may even convert into a quick purchase decisions.
Traditional marketing was always considered to be disruptive. Remember, how you got impatient when an advertisement was bombarded at you while your favourite TV show was in progress? Digital advertising is much more collaborative, with only users who might be interested in your product or service can be targeted. Hence, instead of disrupting the user’s activities, you can help them make a purchase decision with digital advertising.
Digital advertising is an important marketing strategy
Digital advertising has gained tremendous acceptance among the marketing community over the last decade. It is hard to come by anyone who has never come across digital ads while surfing the Internet. It spans a wide range of media like desktop computers, laptops, mobile devices like tablets and smartphones, etc. This allows the marketers to even create separate marketing campaigns targeted at different groups of consumers to attain maximum conversions.
Digital advertising is smart. This can be contextually targeted to show up in front of those who might actually be interested in the product, and not just to anyone as in the case of traditional advertising. For example, when someone is doing a research on which automobile to buy, showing an ad of an SUV to him is likely to grasp his attention and may eventually lead to a purchase decision of that SUV.
The strategic advertising plan can be formulated for every B2B or B2C company that you serve. These can be made cross-channel and contextually targeted to enable the company to reach its strategic goals. The possibilities of growing your business are endless with digital advertising.
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