How Hashtags Work on the Big Social Platforms

Hashtags are like inventions of the web community. They were created for organization and segregation needs and see how their functionality has taken new forms, for the good (and bad too!). The users of the social platforms have taken this quite seriously and have quickly adapted to its usage.



However, a lot of people do not know that they can be more than an adornment of your status and tweets. Read on to know how the clever usage of these little monsters can create huge impact on your SEO and brand image.


Hashtags on twitter support numbers, _underscore and letters and disallow the usage of characters like  !,%, +, $, ^, *, & etc. No limits here in terms of length and number, just the 140 character length (annoying sometimes) needs to be followed.You can very skillfully use these hashtags in cases of events (ceremonies, celebrations etc.) You don’t have to be in the network to avail their popularity; you get sufficient exposure through the efforts of event organizers who do their marketing homework well.

Use Hashtagify and TwChat to get trending and related hashtags as well as easy monitoring of hashtag segments.



Instagram is like its competitors and does not support characters like !,%, +, $, ^, *, & etc. but allows _ and number. This is flexible and allows around 30 hashtags to be added to a photo. The photos can even be tagged. Popular hashtags can amplify you following and the best way to get consistency is being a part of games like #MondayBlues that really interest other users.

Websta is a great supplement for hashtags in Instagram.



Google Plus

Google+ allows all the characters but you should type without using your space bar. That is the only rule. Also, “all number” hashtags cannot be crafted(#6758). You are also not limited by length. Google+ hashtags help the users explore more and this makes them distinct. Specific tags do not perform well in Google+ but it does give you the ability to use descriptive hashtags (#writingtips).

Cyfe on Google+ makes your hashtagging worth it.


As useful as the platform is for socializing your talents and pinning every single thing, it is very limited in hashtag usability. The platform offers no limits to characters or length, you can add as many hashtags as you need. However, they work only in improvising your cross-promotion strategy and that is the only good scope the hashtags possess in Pinterest.

Searching through hashtags on Pinterest is not lucrative as it gives you a heap of all kinds of related results.


Tumblr, like WordPress, relies on “tags” linking and you cannot hashtag just any text by adding #. Apostrophe, dots, comma all are allowed and no limits. Also, one thing that separates Tumblr is that only the first five tags make it to the search results and Tumblr entertains only the original ones.

The “track your tags” is a Tumblr feature that allows the users to “favorite” their hashtag searches.


No bars for using any symbol and no limitations, Flickr allows users to filter their searches by groups, license and more options. However the usability in terms of SEO or branding is still uncertain on Flickr. The hashtags prioritize only numbers and link here and apart from giving users organizational benefits , they don’t seem to do as much as the other platforms. For more information get in touch with us

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