The categorization of SEO is a perplexing task especially when it comes to choosing between subdomains and subdirectories.The terms subdomains and subdirectories are congruent to some while in reality, they are two different approaches and have unique usage in search marketing.
It is necessary to make a choice between these two and the determining factors here is the nature of your requirement, how you wish the search engines to segregate and recognize your content and how you wish to draw maximum aggrandizement.
Time for Subdirectory
The search engine envisions subdirectories as the peppered feature that only helps to create an organized and rational URL structure. The best use of subdirectories is in:
Organizational Needs: Subdirectories were crafted to meet the organizational demands of a website and so if you require a simple and categorized URL, then subdirectories prove to be most useful in making the content accessible through URL path.
Building Authority for Smaller websites: Choosing subdirectories over the expanded sub-domains help your content to sit at one place boosting your initial authority buildup. Instead of scattering the trust-builders (content), avail the benefits of subdirectories.
Directing focus on a single place: Building authoritative sites is a complex task but once you accomplish that, your website sees an elevated rank. Fresh content with related keyword sets can help the search engines grade you better and this harmony can easily be achieved with subfolders.
Painless management: With numerous to-manage lists already on the desk; subdirectories are a relief and definitely a blessing for the not-so-technical users.
Time for Subdomains
The search giant Google does “not” consider the subdomains equal to the parent domains. So in order to actually benefit from subdomains, use them in:
Dissimilar Contents: In order to segregate heaps of varied and unrelated topics, using subdomains is the best option. Keep in mind that this option is created when the categories on your website are North and South Poles. This is better understood by Google’s usage of maps.google.com and news.google.com for two different sections that are also different from the mainstream product of Google. Here is when subdomains come in handy.
Multiple listings: Google allows at least two listings through subdomains, for related queries. If you are seeking to build your brand’s reputation and earn targeted searches, then subdomains prove quite lucrative.
Geographical Preferences: You can target specific regions for better marketing and profitability by setting a regional preference and assigning the IP address accordingly. The subdirectories also possess this feature but with limitations (no IP assignment in other country).
Venturing New areas: If you are expanding your brand and stepping in new areas then subdomains aid the overall process. The customers, too, connect with the main domain and this helps in building up a seamless pace for your business.
A word to the Wise
Summarizing, the subdirectories define the individual webpages and subdomains define the specific websites; subdomains are a generalized marketing method whereas subdirectories are a cosmetic element of marketing.
The debate of “which is better” is entirely baseless as they are equally crucial in their own ways.
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