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SEO Reporting – A simple and Powerful Approach

Search engine optimisation reporting is a complex process. Sometimes it becomes very tedious. SEO reporting can be simplified by considering it as a logical flow. First Search engine results page (SERP) and then impact. In other words, impact on a web page changes SERP.

organizein-seo-reporting-1

Keyword reporting is no more since secured search happened i.e. keyword reporting is an outdated way of thinking. This is not really true. Tagging keywords directly to conversion in analytics has become obsolete, but we can show a correlation change in SERP at a URL level.

This article will help you to obtain keyword insights by using data available in Google Webmaster Tools and compare it with URL level analytics report.

Tools Required:

  • Google web master tool search pages report
  • Google Analytics report
  • Sheet template

Keyword reporting is no more since secured search happened i.e. keyword reporting is an outdated way of thinking. This is not really true. Tagging keywords directly to conversion in analytics has become obsolete, but we can show a correlation change in SERP at a URL level.
This article will help you to obtain keyword insights by using data available in Google Webmaster Tools and compare it with URL level analytics report.

Tools Required:

Google web master tool search pages report
Google Analytics report
Sheet template

Keyword reporting is no more since secured search happened i.e. keyword reporting is an outdated way of thinking. This is not really true. Tagging keywords directly to conversion in analytics has become obsolete, but we can show a correlation change in SERP at a URL level.

This article will help you to obtain keyword insights by using data available in Google Webmaster Tools and compare it with URL level analytics report.

Tools Required:

Google web master tool search pages report
Google Analytics report
Sheet template

1.Generate Google Analytics URL comparison report

Begin by generating a custom report in Google analytics. After creating one, it will look similar to what is shown below:

Generate-google-analytics-1

2.Selecting Data range

Google Analytics has data range comparison function and you can take advantage of this function. Select the data range.

Organizein-Selecting-data-rang

3.Copy URL into template

After generating the report, copy and paste the desired URL you want to investigate into the template sheet i.e. Dashboard of the template sheet. Choose to use the home page.

Copy-url-into-template

4.Webmaster Tool Data

Next create the Google Webmaster Tool top pages report which matches with the data range and partitions of the Google Analytics Report.

organizein-webmaster-tool-data

5.Search Queries

Find the URL you are comparing and click on the drop down menu to expose the associated keywords. Copy these keywords. In the template sheet find the most recent data range for comp tab and paste the keywords here.

organizein-search-query

Rerun the same report ensuring the filter stays same for the previous data range and paste the previous data range in the past compatible data range tab in the template sheet.

6.Google Webmaster Tools overview

Formulas that are built in within the spreadsheet will give the differences in impressions and clicks and hence show the gains and losses.

Conclusion

Google analytics and GWT are not perfectly compatible with each other. GWT gives a reflection on the happenings on the SERP. Parameters that are used for tracking are located in the SERP and are passed down as clicks to users.

organizein-google-webmaster-t (1)

 

Google Web Master Tools is one of the best ways to supplement analytics data with the happenings of the SERP. The correct combination of analytics data and change in Search Engine Results Page is the key to obtain precise results in the comparison. The following table will help you in the getting that right combination.
Search Engine Optimization is a challenge every digital marketing company faces initially. But with experience, talent and skills they evolve to achieve the cutting edge perfection like the company Organizein, which is now expanding its services in Phoenix, Arizona. With a range of services available at Organizein, they will become one of the top SEO Company in Phoenix. SEO will popularise every detail that your business needs to be advertised to fetch new potential customers. And at Organizein, you get value for your money, satisfaction and at the end of the day new customers. It can be said that Organizein is an SEO company in Phoenix that no business would regret for hiring them as your digital marketing partner.

 

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