What Digital Marketing Managers Should Learn from the Agile Manifesto

The “Agile Marketing” has turned the marketing world upside down. Since its inception in 2010, followed by content generation around it, this term has grown in meaning and methodologies. Circling around with tricky frameworks like Scrum, the term’s real potential is yet to make a debut in marketing strategy. The framework is epic not just in results but also the speed with which it helps you do things. If you are looking to achieve effective collaboration and willing to upsurge your strategic game, then you need to grow out of the traditional project management methods.


The Agile manifesto is a culture in itself that should not be overlooked but adapted for all the lessons it harbors for the digital marketing managers.

Individuals and interactions over processes and tools

This point makes it obvious that the manifesto focuses more on humans rather than tools and processes.

When it comes to search marketing and analyzing SERP then a lot of us do not hesitate to invest big in tools and other processes i.e. digital resources. But when we speculate the bigger picture, search marketing is dependent on various individuals specializing in updating sites, managing content, generating new ideas and even budget organizing for that matter.

The Agile manifesto teaches that the tools can be a great supplement but not more than that because individuals or people are the best areas of investment for stable businesses.

Working software over comprehensive documentation

What the manifesto refers as “software” can actually (practically) be replaced with “campaigns”. The documentation comprises of the record keeping pages.

When it comes to meeting goals and proposing new ones, analysis of every aspect is a crucial step because it gives the exact consequence of our activity in form of numbers. It thus aids in making right decisions and support the ongoing ones. It is the reporting “without analysis” that affects the game and can be a blockage in implementing plans.

The manifesto pinpoints the need to rely more on working campaigns and promote progress rather than wasting valuable time in reporting.

Customer collaboration over contract negotiation

Highlighting the most important element of any business, the method brings the customers into spotlight.

When you think of long-term profits and survival in the market, the best option to choose is to engage the customer rather than treating the individual as money-bag. Obviously, the customer gets you profit and revenue but earning loyal and satisfying customers is a one-time hard but all-time lucrative task.

Prioritizing your customers’ needs and valuing their feedback is what this manifesto conveys because nothing beats the strategy of maintain good customer relationships.


Responding to change over following a plan

The last focus of the manifesto is driven towards accepting and leveraging the unending changes that not only aid your growth but help you set a firm foot in the competing market.

When a business idea is put into effect, there is undoubtedly a well-thought plan but what is more important in this ever-advancing market is how well you can adapt to the changes and focus on the prevailing plans simultaneously.

The manifesto teaches the marketers to keep up pace with the effective marketing initiatives and learn when and what to prioritize while investing. To know more about Digital Marketing, Inbound Marketing get in touch with SEO Company in Phoenix

Previous Post
The Intersection of SEO & Web Design
Next Post
How Does Inbound Marketing Work?

No results found.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed